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Consumer Perceptions of Social Media Content

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Only participants aged between 18 and 29 years are eligible to participate in this study. I confirm that I meet this age requirement and give my consent to take part in the study conducted by Calvin Azzopardi. This consent form specifies the terms of my participation in this research study.

1. I have been given written and/or verbal information about the purpose of the study; I have had the opportunity to ask questions and any questions that I had were answered fully and to my satisfaction.

2. I also understand that I am free to accept to participate, or to refuse or stop participation at any time without giving any reason and without any penalty. Should I choose to participate, I may choose to decline to answer any questions asked. In the event that I choose to withdraw from the study, any data collected from me will be erased as long as this is technically possible (for example, before it is anonymised or published), unless erasure of data would render impossible or seriously impair achievement of the research objectives, in which case it shall be retained in an anonymised form.

3. I understand that I have been invited to participate in an online questionnaire in which the researcher will ask me to view a marketing advert and complete a series of questions to investigate how disclosure labels influence consumers' perceptions of trust in marketing content. I am aware that the online questionnaire will take approximately 5 – 7 minutes.

4. I understand that my participation does not entail any known or anticipated risks.

5. I understand that there are no direct benefits to me from participating in this study. I also understand that this research may benefit others by contributing to a better understanding of how disclosure labels influence consumers' perceptions of trust, providing insights for both academic research and marketing practice. I understand that, under the General Data Protection Regulation (GDPR) and national legislation, I have the right to access, rectify, and where applicable, ask for the data concerning me to be erased.

6. I understand that all data collected will be stored in an anonymised form on completion of the study and following publication of results within 24 months of completion of the study.


7. I am aware that my identity and personal information will not be revealed in any publications, reports or presentations arising from this research.

8. I can get in touch with the researcher to ask for a copy of the information letter as well as a copy of this consent form.

Calvin Azzopardi
[email protected] 
+356 79542529

Dr. Daniela Castillo 
[email protected]               
FEMA Building, Room 431

I confirm that I am between 18 and 29 years of age, that I have read and understood the above information, and that I agree to participate in this study.
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