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W100 Research Project 2024 - Resourcing and Structures

Thank you for taking the time to contribute to this international research project. Building global reputation is a key priority for leading universities. This survey aims to build a picture of the approaches to reputation management being taken by the world’s best universities and the resources they are deploying. The purpose is to provide global benchmarks to help leaders develop their operations. The results of this survey will be compared to previous iterations completed in 2007, 2015 and 2020, providing insights into global trends. 

The project is being delivered by the World 100 Reputation Network – a group of 50 of the world’s best universities spanning 13 countries, managed by Times Higher Education. The network focuses on membership engagement opportunities, research, communications evaluation and training. More information about the Network is available at https://theworld100.com. 

The summary findings will be available to all those who complete the questionnaire. A more detailed report is available to members of the W100 Network. Further details of W100 Research projects are available at Research Projects - The World 100.

This survey is being sent to leaders in reputation management / communications / marketing at universities in the top 200 of the leading global rankings. We are also conducting focus groups and interviews with members of the World 100 Reputation Network, please email info@theworld100.com is you would like to be involved in an interview or focus group. The findings will not be attributed to individual universities or respondents. But it will help us if you provide your name and university, so that we can analyse findings in more depth and explore if there are correlations or patterns; it will also allow us to ask you for more detailed explanations or examples where that is necessary or useful.
Thank you very much for your time and support. Please start with the survey now by clicking on the Continue button below.
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